WORLD CLASS BRANDS
Many consumer goods markets are now dominated by a few world manufactures. The competitive advantages of branding in the World Class division are real. So are the risks. Over the next decade, we could witness the alarming spectacle of a brand image valued at a billion dollars of goodwill one day, wo...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Wokingham, England
Addison-Wesley
1991
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| Online Access: | Click Here to View Status and Holdings. |
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Brand culture