Marketing management and strategy

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Bibliographic Details
Main Author:	Doyle, Peter 1943-
Format:	Unknown
Published:	Allyn & Bacon 1994
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0130653500
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415 \|b .D753 1994
100	1	#	\|a Doyle, Peter \|c 1943-
245	1	0	\|a Marketing management and strategy \|c Peter Doyle
264	#	1	\|b Allyn & Bacon \|c 1994
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a EMT452 \|b AP225 \|5 AP
526	0	#	\|a PRINCIPLES AND PRACTICE OF MARKETING \|b Bachelor of Estate Management (Hons) \|5 Faculty of Design and Measure
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=090993
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00264#1a002.8.2\|\|00264#1b002.8.4\|\|