Marketing Myths That Are Killing Business The Cure for Death Wish Marketing
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw Hill
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Simulated Test Marketing Technology for Launching Successful New Products
The myth makers how advertisers apply the power of classic myths and symbols to create modern day legends
