Marketing Myths That Are Killing Business The Cure for Death Wish Marketing
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw Hill
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xxxv, 308 pages illustrations 24 cm |
| ISBN: | 0070111243 (hardback) 9780070111240 (hardback) |
Simulated Test Marketing Technology for Launching Successful New Products