Media performance mass communication and the public interest

The author discusses the issue of 'public interest' and attempts to relate it to the measurement of media performance. The relationship between these two concepts is the main contribution of this book. Many studies focused on these concepts but McQuail provides a thorough attempt to relate...

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Bibliographic Details
Main Author: McQuail, Denis
Format: Book
Published: London Newbury Park, Calif. Sage Publications 1992
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