Media performance mass communication and the public interest

The author discusses the issue of 'public interest' and attempts to relate it to the measurement of media performance. The relationship between these two concepts is the main contribution of this book. Many studies focused on these concepts but McQuail provides a thorough attempt to relate...

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Bibliographic Details
Main Author: McQuail, Denis
Format: Book
Published: London Newbury Park, Calif. Sage Publications 1992
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Online Access:Click Here to View Status and Holdings.
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100 1 # |a McQuail, Denis 
245 1 0 |a Media performance  |b mass communication and the public interest  |c Denis McQuail 
260 # # |a London  |a Newbury Park, Calif.  |b Sage Publications  |c 1992 
300 # # |a xvii, 350 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references (p. [317]-345) and index 
520 # # |a The author discusses the issue of 'public interest' and attempts to relate it to the measurement of media performance. The relationship between these two concepts is the main contribution of this book. Many studies focused on these concepts but McQuail provides a thorough attempt to relate them within a framework of communication theory and research. 
650 # 0 |a Mass media 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=090645 
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