Media performance mass communication and the public interest
The author discusses the issue of 'public interest' and attempts to relate it to the measurement of media performance. The relationship between these two concepts is the main contribution of this book. Many studies focused on these concepts but McQuail provides a thorough attempt to relate...
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| Main Author: | |
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| Format: | Book |
| Published: |
London Newbury Park, Calif.
Sage Publications
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The author discusses the issue of 'public interest' and attempts to relate it to the measurement of media performance. The relationship between these two concepts is the main contribution of this book. Many studies focused on these concepts but McQuail provides a thorough attempt to relate them within a framework of communication theory and research. |
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| Physical Description: | xvii, 350 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references (p. [317]-345) and index |
| ISBN: | 080398295X (pbk) 0803982941 |
Media performance mass communication and the public interest