Sales and marketing environment
This book provides section-by-section coverage of the CIM syllabus, integrating a programme of questions and activities with a comprehensive framework of subject material. As with all the CIM books, the text has an easy-to-follow format and specific examination guidance. With the introduction of the...
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| Format: | Book |
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Oxford
Butterworth Heinemann
l994
©1994 |
| Series: | The marketing series
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| Online Access: | Click Here to View Status and Holdings. |
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Sales and marketing management 
PROFESSIONAL SALES MANAGEMENT