Sales and marketing environment

This book provides section-by-section coverage of the CIM syllabus, integrating a programme of questions and activities with a comprehensive framework of subject material. As with all the CIM books, the text has an easy-to-follow format and specific examination guidance. With the introduction of the...

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Bibliographic Details
Main Author: Oldroyd, Mike (Author)
Corporate Author: Chartered Institute of Marketing
Format: Unknown
Published: Oxford Butterworth Heinemann l994
©1994
Series:The marketing series
Subjects:
Online Access:Click Here to View Status and Holdings.
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