Integrated Marketing Communications
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Oxford
Butterworth-Heinemann Ltd
1995
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Series: | The marketing series
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000cam#a2200000#i#4501 | ||
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001 | wils-090062 | ||
005 | 202385155419 | ||
008 | 231213t1995 XXU ### ##001 ##eng#D | ||
020 | # | # | |a 0750619384 (paperback) |
020 | # | # | |a 9780750619387 (paperback) |
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041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.123 |b .L56 1995 |
100 | 1 | # | |a Linton, Ian |e author |
245 | 1 | 1 | |a Integrated Marketing Communications |c Ian Linton and Kevin Morley |
264 | # | 1 | |a Oxford |b Butterworth-Heinemann Ltd |c 1995 |
264 | # | 4 | |c ©1995 |
300 | # | # | |a 135 pages |c 24 cm |
310 | # | # | |a Chartered Institute of Marketing |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
490 | 1 | # | |a The marketing series |
500 | # | # | |a Includes index |
650 | # | 0 | |a Communication in marketing |
650 | # | 0 | |a Marketing |
700 | 1 | # | |a Morley, Kevin |e author |y joint-author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=090062 |
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