Integrated Marketing Communications
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann Ltd
1995
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| Series: | The marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | 135 pages 24 cm |
| Publication Frequency: | Chartered Institute of Marketing |
| ISBN: | 0750619384 (paperback) 9780750619387 (paperback) |
INTEGRATED MARKETING COMMUNICATIONS