Managing investor relations strategies and techniques

Managing investor relations strategies and techniques

Few companies know how to use annual reports, public relations programs or advertising campaigns to attract the notice of the investing public. Managing Investor Relations is a "how-to-do-it" and "why-to-do-it" guide to enhancing a company's reputation with both institutiona...

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Bibliographic Details
Main Author: Graves, Joseph J (Author)
Format: Book
Language:English
Published: Homewood, Ill. Dow Jones-Irwin 1982
Subjects:
Corporations > Investor relations
Stockholders
Online Access:Click Here to View Status and Holdings.
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Summary:Few companies know how to use annual reports, public relations programs or advertising campaigns to attract the notice of the investing public. Managing Investor Relations is a "how-to-do-it" and "why-to-do-it" guide to enhancing a company's reputation with both institutional and individual investors.
Physical Description:xiii, 373 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:0870943464

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