Marketing management strategy and cases
Focuses on all aspects of planning, coordinating, and executing marketing strategy. Features two new chapters, on service marketing and on international marketing. The make-up of the book is about 50% text and 50% cases. The Fifth Edition contains 25 new cases (for a total of 46). The cases run from...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
1990
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| Edition: | Fifth edition |
| Series: | Wiley series in management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing management text and cases