Marketing management strategy and cases

Marketing management strategy and cases

Focuses on all aspects of planning, coordinating, and executing marketing strategy. Features two new chapters, on service marketing and on international marketing. The make-up of the book is about 50% text and 50% cases. The Fifth Edition contains 25 new cases (for a total of 46). The cases run from...

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Bibliographic Details
Main Authors: Dalrymple, Douglas J (Author), Parsons, Leonard J (Author)
Format: Book
Language:English
Published: New York John Wiley & Sons 1990
Edition:Fifth edition
Series:Wiley series in management
Subjects:
Marketing > Management
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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