Marketing management strategy and cases

Marketing management strategy and cases

Focuses on all aspects of planning, coordinating, and executing marketing strategy. Features two new chapters, on service marketing and on international marketing. The make-up of the book is about 50% text and 50% cases. The Fifth Edition contains 25 new cases (for a total of 46). The cases run from...

Full description

Saved in:
Bibliographic Details
Main Authors: Dalrymple, Douglas J (Author), Parsons, Leonard J (Author)
Format: Book
Language:English
Published: New York John Wiley & Sons 1990
Edition:Fifth edition
Series:Wiley series in management
Subjects:
Marketing > Management
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Focuses on all aspects of planning, coordinating, and executing marketing strategy. Features two new chapters, on service marketing and on international marketing. The make-up of the book is about 50% text and 50% cases. The Fifth Edition contains 25 new cases (for a total of 46). The cases run from 6 to 20 pages each and include extensive exhibits to facilitate analysis. Lotus 1-2-3 templates, a forecasting program, and data for doing SPSS analysis is available for use in various cases.
Physical Description:958 pages illustrations 25 cm
ISBN:0471601659

Similar Items