How to do marketing research
Aimed at anyone who needs to carry out a market research project, but lacks knowledge and experience, this text is organized in workbook format and will be relevant to both consumer and industrial markets. It may also aid students of marketing or marketing research.
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| Main Authors: | , |
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| Format: | Book |
| Published: |
London
Kogan Page
1990
©1990 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Do your own market research