How to do marketing research

Aimed at anyone who needs to carry out a market research project, but lacks knowledge and experience, this text is organized in workbook format and will be relevant to both consumer and industrial markets. It may also aid students of marketing or marketing research.

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Bibliographic Details
Main Authors: Hague, Paul N (Author), Jackson, Peter (Author)
Format: Book
Published: London Kogan Page 1990
©1990
Subjects:
Online Access:Click Here to View Status and Holdings.
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700 1 # |a Jackson, Peter  |e author 
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