How to sell a service guidelines for effective selling in a service business

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Bibliographic Details
Main Author:	McDonald, Malcolm H. B. 1938- (Author)
Other Authors:	Leppard, John
Format:	Book Chapter
Language:	English
Published:	London Heineman 1987
Series:	The marketing series
Subjects:	Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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