Modern marketing communications

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Bibliographic Details
Main Author:	Jefkins, Frank
Format:	Book
Published:	Glasgow Blackie 1990
Subjects:	Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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005	202385164944
020	#	#	\|a 0216926947
090	0	0	\|a HF5415.123 \|b .J44 1990
100	1	#	\|a Jefkins, Frank
245	1	1	\|a Modern marketing communications \|c by F. Jefkins
260	#	#	\|a Glasgow \|b Blackie \|c 1990
300	#	#	\|a viii, 240 p. \|b ill. \|c 23 cm
500	#	#	\|a Includes index
650	#	0	\|a Communication in marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=086190
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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