Print management

• Main Author: Porter, Derek (Author)
• Corporate Author: Pira International
• Format: Unknown
• Language: English
• Published: Leatherhead Pira International 1994
• Edition: Student edition
• Subjects: Printing industry > Management
• Online Access: Click Here to View Status and Holdings.

 Success in printing management requires an integration of technological, commercial and administrative skills. This text sets out to identify the key criterias for a number of complex disciplines which combined form the basis of print management. The purpose of this guide is to equip the existing or intending print manager with the necessary knowledge and analytical skills to allow recognition of the implications of various management decisions and actions. The long-standing route of a print-company product worker to manager is now recognized as inadequate; technological change and its impact on production has produced a rapid change to new thinking of what is required to successfully manage a printing company. Considerable emphasis is now placed upon performance. Print managers are, to a major extent, responsible for the health and development or failure of a company, therefore one of the great challenges facing the modern printing industry is that of an increased management ability. Thus, to allow transfers of facts the book is written in ten chapters.