Marketing the Training Function

Marketing the Training Function

Despite significant effort and expense in arranging in-house training courses, many are often undersubscribed or cancelled due to lack of awareness. This study explains how training managers can publicize their training programmes in order to increase attendance and assess staff needs.

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Bibliographic Details
Main Authors: Levant, Joyce (Author), Cleeton, David (Author)
Format: Book
Language:English
Published: London Kogan Page 1993
Series:The Kogan page Practical Trainer series
Subjects:
Management > Training courses
Marketing
Online Access:Click Here to View Status and Holdings.
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