Marketing challenges cases & exercises

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Bibliographic Details
Other Authors:	Weinberg, Charles B, Lovelock, Christopher H
Format:	Book
Published:	New York McGraw-Hill 1993
Edition:	3rd ed
Series:	McGraw-Hill series in marketing
Subjects:	Marketing > Problems, exercises, etc Marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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MARC


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245	1	1	\|a Marketing challenges \|b cases & exercises \|c [edited by] Christopher H. Lovelock, Charles B. Weinberg
250	#	#	\|a 3rd ed
260	#	#	\|a New York \|b McGraw-Hill \|c 1993
300	#	#	\|a xxxix, 628 p. \|b ill. \|c 25 cm
490	1	#	\|a McGraw-Hill series in marketing
650	#	0	\|a Marketing \|x Problems, exercises, etc
650	#	0	\|a Marketing \|x Case studies
700	1	#	\|a Weinberg, Charles B
700	#	#	\|a Lovelock, Christopher H
040	#	#	\|a Shah Alam
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