Meeting customer needs
Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
l994
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| Series: | Institute of Management series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Meeting customer needs