DESIGN & MARKETING
This manual explains how the overall character and style of the design concept determines its success - or failure - in the marketplace. It explores how to understand, analyze and anticipate market and client needs, offering various design options that can be used, with guidelines and examples to de...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford
Phaidon
1990
|
| Series: | Quarto book
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000cam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-083271 | ||
| 005 | 202446145230 | ||
| 008 | 240506t19901990ENK af# ##001 ##eng#D | ||
| 020 | # | # | |a 0714826472 |q hardback |
| 040 | # | # | |a UiTM |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.15 |b .S93 1990 |
| 100 | 1 | # | |a Swann, Alan |c 1946- |e author |
| 245 | 1 | 0 | |a DESIGN & MARKETING |c ALAN SWAN |
| 264 | # | 1 | |a Oxford |b Phaidon |c 1990 |
| 264 | # | 4 | |c ©1990 |
| 300 | # | # | |a 144 pages |b illustrations (some colour) |c 1990 |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a Quarto book |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a This manual explains how the overall character and style of the design concept determines its success - or failure - in the marketplace. It explores how to understand, analyze and anticipate market and client needs, offering various design options that can be used, with guidelines and examples to demonstrate their effects. Projects for major design areas show how to put principles into practice, while specific case studies reveal how leading designers have tackled typical problems. Special emphasis has been placed on product identification and restyling. |
| 650 | # | 0 | |a Commercial art |
| 650 | # | 0 | |a Design, Industrial |
| 745 | # | # | |a Design and marketing |
| 830 | # | 0 | |a Quarto book |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=083271 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2||00520##a007.2||00520##b007.2|| |
Basic design and layout