High-tech marketing companion expert advice on marketing to Macintosh and other PC users
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| Main Author: | |
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| Format: | Unknown |
| Language: | English |
| Published: |
Reading, Mass.
Addison-Wesley
1993
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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A theory of market strategy
THE IBM WAY Insights into the World's Most Successful Marketing Organization
