Beyond branding how savvy marketers build brand equity to create products and open new markets
Like the adage about Mark Twain who was quoted as saying, "reports of my death have been greatly exaggerated," many marketers have erroneously pronounced the death of the brand. Driven by factors such as changing lifestyles, dramatic demographic shifts, a drawnout recessionary economy, the...
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Chicago, Ill.
Probus Pub. Co.
l993
©1993 |
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| Online Access: | Click Here to View Status and Holdings. |
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Beyond branding how savvy marketers build brand equity to create products and open new markets 
UNDERSTANDING BRANDS by 10 people who do