THE LANGUAGE OF ADVERTISING
Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. Th...
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| Format: | Book |
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Oxford (Oxfordshire)
B. Blackwell
1985
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| Series: | Language in society
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| Online Access: | Click Here to View Status and Holdings. |
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Advertising language a pragmatic approach to advertisements in Britain and Japan
