DESIGN AND MARKETING OF NEW PRODUCTS

DESIGN AND MARKETING OF NEW PRODUCTS

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.

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Bibliographic Details
Main Authors: Urban, Glen L (Author), Hauser, John R. (Author)
Format: Book
Language:English
Published: UPPER SADDLE RIVER, NEW JERSEY Prentice-Hall,Inc. 1993
Edition:SECOND EDITION
Subjects:
New products
Design, Industrial > United States
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Urban, Glen L  |e author 
245 1 1 |a DESIGN AND MARKETING OF NEW PRODUCTS  |c Glen L. Urban, John R. Hauser 
250 # # |a SECOND EDITION 
264 # 1 |a UPPER SADDLE RIVER, NEW JERSEY  |b Prentice-Hall,Inc.  |c 1993 
264 # 4 |c ©1993 
300 # # |a xxvii, 701 pages  |b illustrations  |c 24 cm 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (p. 667-692) and index 
520 # # |a A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. 
650 # 0 |a New products 
650 # 0 |a Design, Industrial  |z United States 
700 1 # |a Hauser, John R.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=080143 
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