DESIGN AND MARKETING OF NEW PRODUCTS
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
UPPER SADDLE RIVER, NEW JERSEY
Prentice-Hall,Inc.
1993
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| Edition: | SECOND EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. |
|---|---|
| Physical Description: | xxvii, 701 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references (p. 667-692) and index |
| ISBN: | 9780132015677 0132015676 |
Essentials of new product management