Strategic Marketing Planning
A review of strategic marketing planning, which provides information on the use of expert systems and innovative views of contemporary marketing procedures. The author suggests how marketing strategies will change in the future.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
1993
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| Series: | The Cranfield management research series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic marketing planning
