Strategic Marketing Planning

Strategic Marketing Planning

A review of strategic marketing planning, which provides information on the use of expert systems and innovative views of contemporary marketing procedures. The author suggests how marketing strategies will change in the future.

Saved in:
Bibliographic Details
Main Author: McDonald, Malcolm H. B. 1938- (Author)
Format: Book
Language:English
Published: London Kogan Page 1993
Series:The Cranfield management research series
Subjects:
Strategic planning > Planning
Marketing > Planning
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000cam#a2200000#i 4501
001 wils-076587
005 202362712254
008 230727s1992 ENK ag# ##001 #beng#D
020 # # |a 0749407670 
020 # # |a 9780749407674 
020 # # |q paperback 
040 # # |a DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.13  |b .M369184 1993 
100 1 # |a McDonald, Malcolm H. B.  |d 1938-  |e author 
245 1 0 |a Strategic Marketing Planning  |c Malcolm McDonald 
264 # 1 |a London  |b Kogan Page  |c 1993 
300 # # |a 222 pages  |b illustrations  |c 23 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 1 # |a The Cranfield management research series 
504 # # |a Includes bibliographical reference and index 
520 3 # |a A review of strategic marketing planning, which provides information on the use of expert systems and innovative views of contemporary marketing procedures. The author suggests how marketing strategies will change in the future. 
546 # # |a Text in English 
650 # 0 |a Strategic planning  |x Planning 
650 # 0 |a Marketing  |x Planning 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=076587 
964 # # |c BOK  |d 01 
998 # # |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00546##a006.11|| 

Similar Items