Marketing planning & strategy
Focusing on the strategic business unit, this book provides complete coverage on what marketing strategy is and to formulate and implement it. 23 cases, 15 of which are new, and current examples give the book perspective. New to this edition: global marketing strategy; 10 international cases; and a...
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| Format: | Book |
| Published: |
Cincinnati, Ohio
College Division, South-Western Pub. Co.
1993
©1993 |
| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing planning & strategy
