Marketing planning & strategy
Focusing on the strategic business unit, this book provides complete coverage on what marketing strategy is and to formulate and implement it. 23 cases, 15 of which are new, and current examples give the book perspective. New to this edition: global marketing strategy; 10 international cases; and a...
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Cincinnati, Ohio
College Division, South-Western Pub. Co.
1993
©1993 |
| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0538826487 |q hardcover |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 090 | 0 | 0 | |a HF5415.13 |b .J35 1993 |
| 100 | 1 | # | |a Jain, Subhash C. |c 1942- |e author |
| 245 | 1 | 1 | |a Marketing planning & strategy |c Subhash C. Jain |
| 250 | # | # | |a Fourth Edition |
| 264 | # | 1 | |a Cincinnati, Ohio |b College Division, South-Western Pub. Co. |c 1993 |
| 264 | # | 1 | |c ©1993 |
| 300 | # | # | |a xvii, 871 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes. |
| 520 | # | # | |a Focusing on the strategic business unit, this book provides complete coverage on what marketing strategy is and to formulate and implement it. 23 cases, 15 of which are new, and current examples give the book perspective. New to this edition: global marketing strategy; 10 international cases; and a discussion on Nissan Motor Company's international integration. |
| 650 | # | 0 | |a Marketing |x Management |
| 745 | # | # | |a Marketing planning and strategy |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=076384 |
| 964 | # | # | |c BOK |d 01 |
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Marketing planning & strategy