Managing the new product development process cases and notes
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| Main Author: | |
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| Format: | Book |
| Published: |
Reading, Mass.
Addison-Wesley
1993
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 392 ill. 24 cm |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0201526271 |
New product development managing and forecasting for strategic success