Economic theory and marketing practice
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Oxford
Butterworth-Heinemann
1992
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| Series: | The Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-075419 | ||
| 005 | 202373081948 | ||
| 020 | # | # | |a 0750602414 |
| 090 | 0 | 0 | |a HF5415 |b .H246 1992 |
| 100 | 1 | # | |a Hatton, Angela |
| 245 | 1 | 1 | |a Economic theory and marketing practice |c Angela Hatton and Michael Oldroyd |
| 260 | # | # | |a Oxford |b Butterworth-Heinemann |c 1992 |
| 300 | # | # | |a xi, 386 p. |b ill. |c 25 cm |
| 490 | 1 | # | |a The Marketing series |
| 500 | # | # | |a "Published on behalf of the Chartered Institute of Marketing." |
| 504 | # | # | |a Includes bibliographical references and index. |
| 650 | # | 0 | |a Economics |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Oldroyd, Michael |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=075419 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Economic theory and marketing practice