Economic theory and marketing practice
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Oxford
Butterworth-Heinemann
1992
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| Series: | The Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "Published on behalf of the Chartered Institute of Marketing." |
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| Physical Description: | xi, 386 p. ill. 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0750602414 |
Economic theory and marketing practice