Managing Information Strategically

Provides a proven implementation framework for companies of all sizes which demonstrates the strategic and financial aspects of information technology. Explains how information systems can be used for strategic purposes in addition to technological ones such as data processing. Features a significan...

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Bibliographic Details
Main Authors: McGee, James V. (Author), Prusak, Laurence (Author), Pyburn, Philip J. (Author)
Format: Book
Language:English
Published: New York John Wiley & Sons, Inc. 1993
Series:Ernst & Young information management series
Subjects:
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Description
Summary:Provides a proven implementation framework for companies of all sizes which demonstrates the strategic and financial aspects of information technology. Explains how information systems can be used for strategic purposes in addition to technological ones such as data processing. Features a significant amount of examples and case studies of successful and unsuccessful information management tactics. Illustrates how companies can effectively use the data that information systems provide.
Item Description:"Increase your company's competitiveness and efficiency by using information as a tool"
Physical Description:xviii, 244 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0471575445