The Complete guide to special event management business insights, financial advice, and successful strategies from Ernst & Young, advisors to the Olympics, the Emmy Awards and the PGA tour
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types...
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| Format: | Book |
| Language: | English |
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New York
John Wiley
l992
©l992 |
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| Online Access: | Click Here to View Status and Holdings. |
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| 245 | 0 | 4 | |a The Complete guide to special event management |b business insights, financial advice, and successful strategies from Ernst & Young, advisors to the Olympics, the Emmy Awards and the PGA tour |c Ernst & Young, Dwight W. Catherwood, Richard L. Van Kirk |
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| 300 | # | # | |a xiv, 306 pages |b illustrations |c 24 cm |
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| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references |
| 520 | # | # | |a Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations |
| 526 | 0 | # | |a HTT537 |b HM221 |5 HM |
| 526 | 0 | # | |a Event Management |b Degree in Tourism Management |5 Hotel and Tourism Management |
| 650 | # | 0 | |a Meetings |x Handbooks, manual, etc. |x Planning |
| 700 | 1 | # | |a Catherwood, Dwight W. |e author |
| 700 | # | # | |a Van Kirk, Richard L. |e author |
| 710 | 1 | # | |a Ernst & Young |
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Special events best practices in modern event management