MARKET SEGMENTATION using demographics, psychographics and other niche marketing techniques to predict and model customer behaviour

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Bibliographic Details
Main Author:	Weinstein, Art (Author)
Format:	Book
Language:	English
Published:	Chicago, Ill. Probus Pub. Co. 1994
Subjects:	Market segmentation Psychographics
Online Access:	Click Here to View Status and Holdings.
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041	0	#	\|a eng
090	#	#	\|a HF5415.127 \|b .W45 1994
100	#	#	\|a Weinstein, Art \|e author
245	#	#	\|a MARKET SEGMENTATION \|b using demographics, psychographics and other niche marketing techniques to predict and model customer behaviour \|c Art Weinstein
264	#	1	\|a Chicago, Ill. \|b Probus Pub. Co. \|c 1994
300	#	#	\|a xv, 313 pages \|b illustration \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references (pages 305-307) and index
650	#	0	\|a Market segmentation
650	#	0	\|a Psychographics
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=074344
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