MARKET SEGMENTATION using demographics, psychographics and other niche marketing techniques to predict and model customer behaviour
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill.
Probus Pub. Co.
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 313 pages illustration 24 cm |
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| Bibliography: | Includes bibliographical references (pages 305-307) and index |
| ISBN: | 1557384924 |
Market segmentation using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets