Strategic database marketing the masterplan for starting and managing a profitable, customer-based marketing program

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Bibliographic Details
Main Author:	Hughes, Arthur Middleton (Author)
Format:	Book
Language:	English
Published:	Chicago, Ill. Probus Pub. Co. 1994
Subjects:	Database marketing > Planning
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.126 \|b .H843 1994
100	1	#	\|a Hughes, Arthur Middleton \|e author
245	1	1	\|a Strategic database marketing \|b the masterplan for starting and managing a profitable, customer-based marketing program \|c Arthur M. Hughes
264	#	1	\|a Chicago, Ill. \|b Probus Pub. Co. \|c 1994
300	#	#	\|a xi, 352 pages \|b illustrations \|c 24 cm
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338	#	#	\|a volume \|2 rdacarrier
500	#	#	\|a Includes index
650	#	0	\|a Database marketing \|x Planning
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