Using communication theory an introduction to planned communication

Using communication theory an introduction to planned communication

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This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on sm...

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Bibliographic Details
Main Author: Windahl, Swen 1942-
Other Authors: Signitzer, Benno, Olson, Jean T.
Format: Book
Published: London Sage Publications 1992 (2006 printing)
Subjects:
Mass media > Planning
Communication planning
Online Access:Click Here to View Status and Holdings.
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