Using communication theory an introduction to planned communication
This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on sm...
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London
Sage Publications
1992 (2006 printing)
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| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0803984308 (hbk) |
| 020 | # | # | |a 9780803984318 (pbk) |
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| 090 | 0 | 0 | |a P95.815 |b .W56 1992 |
| 100 | 1 | # | |a Windahl, Swen |d 1942- |
| 245 | 1 | 0 | |a Using communication theory |b an introduction to planned communication |c Sven Windahl and Benno H. Signitzer, with Jean T. Olson |
| 260 | # | # | |a London |b Sage Publications |c 1992 (2006 printing) |
| 300 | # | # | |a 248 p. |b ill. |c 25 cm |
| 504 | # | # | |a Includes bibliographical references (p. [223]-242) and index |
| 520 | # | # | |a This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. |
| 650 | # | 0 | |a Mass media |x Planning |
| 650 | # | 0 | |a Communication planning |
| 700 | 1 | # | |a Signitzer, Benno |
| 700 | 1 | # | |a Olson, Jean T. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=073537 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Using communication theory an introduction to planned communication