Using communication theory an introduction to planned communication

• Main Author: Windahl, Swen 1942-
• Other Authors: Signitzer, Benno, Olson, Jean T.
• Format: Book
• Published: London Sage Publications 1992 (2006 printing)
• Subjects: Mass media > Planning; Communication planning
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 248 p. ill. 25 cm
• Bibliography: Includes bibliographical references (p. [223]-242) and index
• ISBN: 0803984316 (pbk); 0803984308 (hbk); 9780803984318 (pbk); 9780803984301 (hbk)

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years.