PRINCIPLES OF MARKETING

PRINCIPLES OF MARKETING

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Abstract: This book presents information on a comprehensive range of marketing topics for the beginning marketing student. The text takes a practical, managerial approach to marketing and provides examples and applications of marketing decisions that managers must make when they are balancing their...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author)
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice Hall 1989
Edition:4th edition
Series:The Prentice Hall series in marketing
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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