PRINCIPLES OF MARKETING
Abstract: This book presents information on a comprehensive range of marketing topics for the beginning marketing student. The text takes a practical, managerial approach to marketing and provides examples and applications of marketing decisions that managers must make when they are balancing their...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1989
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| Edition: | 4th edition |
| Series: | The Prentice Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | 230727t1989 NJU ag# ##001 #beng#D | ||
| 020 | # | # | |a 0137053606 |
| 020 | # | # | |a 9780137053605 |
| 020 | # | # | |q hardback |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .K636 1989 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a PRINCIPLES OF MARKETING |c PHILIP KOTLER, GARY ARMSTRONG |
| 250 | # | # | |a 4th edition |
| 264 | # | 1 | |a Englewood Cliffs, N.J. |b Prentice Hall |c 1989 |
| 264 | # | 4 | |c ©1989 |
| 300 | # | # | |a xxiv, 661 pages |b color, illustrations |c 27 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a The Prentice Hall series in marketing |
| 504 | # | # | |a Includes bibliographical references |
| 520 | 3 | # | |a Abstract: This book presents information on a comprehensive range of marketing topics for the beginning marketing student. The text takes a practical, managerial approach to marketing and provides examples and applications of marketing decisions that managers must make when they are balancing their organization's objectives and resources against needs and opportunities in the marketplace. Topics include: the social foundations of marketing, analyzing market opportunities, selecting target markets, developing the market mix, managing the marketing effort, and extending marketing |
| 526 | 0 | # | |a MKT420 |b BM231 |5 BM |
| 526 | 0 | # | |a Principles and Practice Of Marketing |b Bachelor of Business Administration(Hons)Entrepreneurship |5 Faculty of Business Management |
| 546 | # | # | |a Text in English |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Armstrong, Gary |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=072699 |
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Principles of marketing