Market and sales forecasting a total approach
Emphasizing that poor market and sales forecasting can be the downfall of a company, this book provides a modern approach that presents companies with a total and practical forecast plan which can be adapted to any forecasting situation.
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| Format: | Book |
| Published: |
London
Kogan Page Ltd.
1994
©1994 |
| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Market and sales forecasting a total approach