Market and sales forecasting a total approach
Emphasizing that poor market and sales forecasting can be the downfall of a company, this book provides a modern approach that presents companies with a total and practical forecast plan which can be adapted to any forecasting situation.
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
Kogan Page Ltd.
1994
©1994 |
| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-071430 | ||
| 005 | 2022122151434 | ||
| 020 | # | # | |a 0749409134 |q paperback |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 090 | 0 | 0 | |a HF5415.2 |b .B65 1994 |
| 100 | 1 | # | |a Bolt, Gordon J |e author |
| 245 | 1 | 1 | |a Market and sales forecasting |b a total approach |c [by] Gordon J. Bolt |
| 250 | # | # | |a Third Edition |
| 264 | # | 1 | |a London |b Kogan Page Ltd. |c 1994 |
| 264 | # | 1 | |c ©1994 |
| 300 | # | # | |a 360 p. |b ill. |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Emphasizing that poor market and sales forecasting can be the downfall of a company, this book provides a modern approach that presents companies with a total and practical forecast plan which can be adapted to any forecasting situation. |
| 650 | # | 0 | |a Marketing research |
| 650 | # | 0 | |a Sales forecasting |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=071430 |
| 964 | # | # | |c BOK |d 01 |
Market and sales forecasting a total approach