Industrial marketing communications business-to-business advertising, promotion and PR

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Bibliographic Details
Main Author:	Hart, Norman A
Format:	Book
Published:	London Kogan Page Limited 1993
Subjects:	Advertising Industrial marketing Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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005	202385163321
020	#	#	\|a 0749408618
090	#	#	\|a HF5415.1263 \|b .H37 1993
100	#	#	\|a Hart, Norman A
245	#	#	\|a Industrial marketing communications \|b business-to-business advertising, promotion and PR \|c Norman A. Hart
260	#	#	\|a London \|b Kogan Page Limited \|c 1993
300	#	#	\|a xi, 274 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes appendix and index
650	#	0	\|a Advertising
650	#	0	\|a Industrial marketing
650	#	0	\|a Communication in marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=071244
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam