MASS MEDIA IN THE INFORMATION AGE
MASS MEDIA IN THE INFORMATION AGE is the unique culmination of the four authors' vast teaching experiences, practical field exposure and real-life observations. The book is designed to introduce freshmen and sophomore undergraduates to mass communication-both as consumers and potential produce...
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1990
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-071050 | ||
| 005 | 2020111115028 | ||
| 008 | 201201t 1990 000 eng D | ||
| 020 | # | # | |a 0135603927 |
| 020 | # | # | |a 9780135603925 |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | # | # | |a P90 |b .M295 1990 |
| 100 | 1 | # | |a Pasqua, Thomas M |e author |
| 245 | # | # | |a MASS MEDIA IN THE INFORMATION AGE |c Thomas M. Pasqua, James K. Buckalew, Robert E. Rayfield, James W. Tankard |
| 264 | # | 1 | |a Englewood Cliffs, N.J. |b Prentice Hall |c 1990 |
| 300 | # | # | |a xvi, 414 pages |b some colour illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index. |
| 520 | # | # | |a MASS MEDIA IN THE INFORMATION AGE is the unique culmination of the four authors' vast teaching experiences, practical field exposure and real-life observations. The book is designed to introduce freshmen and sophomore undergraduates to mass communication-both as consumers and potential producers of media. |
| 650 | # | 0 | |a Mass media |
| 700 | # | # | |a Buckalew, James K. |e author |
| 700 | # | # | |a Rayfield, Robert E. |e author |
| 700 | # | # | |a Tankard, James W. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=071050 |
| 964 | # | # | |c BOK |d 01 |
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Mass media