MASS MEDIA IN THE INFORMATION AGE

MASS MEDIA IN THE INFORMATION AGE

MASS MEDIA IN THE INFORMATION AGE is the unique culmination of the four authors' vast teaching experiences, practical field exposure and real-life observations. The book is designed to introduce freshmen and sophomore undergraduates to mass communication-both as consumers and potential produce...

Full description

Saved in:
Bibliographic Details
Main Authors: Pasqua, Thomas M (Author), Buckalew, James K. (Author), Rayfield, Robert E. (Author), Tankard, James W. (Author)
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice Hall 1990
Subjects:
Mass media
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:MASS MEDIA IN THE INFORMATION AGE is the unique culmination of the four authors' vast teaching experiences, practical field exposure and real-life observations. The book is designed to introduce freshmen and sophomore undergraduates to mass communication-both as consumers and potential producers of media.
Item Description:Includes index.
Physical Description:xvi, 414 pages some colour illustrations 25 cm
ISBN:0135603927
9780135603925

Similar Items